Client: Healthcare Consulting Firms specializing in Rural Hospital turnarounds. Word Counts: 55 (short), 116 (medium), 280 (long).
Your audience juggles countless demanding responsibilities.
Warming up a cold prospect to join your email list requires a genuine respect for their time.
Depending on where they are in your funnel, a welcome email can range from a gentle tap on the shoulder to a more formal introduction.
A first touch should be short, sweet, and to the point.
A/B Testing can help you pinpoint the exact type of messaging your customers value.
Short Email (Cold Prospect)
Subject Line: These 33 Words Could Change Your Hospital's Future
Preview Text: Don't let employee burnout, revenue losses, and service line setbacks ruin your hospital's road to lasting success.
Hi {{Name}},
Don't let employee burnout, revenue losses, and service line setbacks ruin your hospital's road to lasting success.
👉 Book a call today to find out how we can get you back on track.
Best regards,
Jane Smith Chief Marketing Officer Compass Health Solutions
P.S. In one line, tell us: what’s the biggest thing holding you back?
Jane Smith
Chief Marketing Officer Compass Health Solutions
Medium Email (Warm Prospect)
Subject Line: Don't Let Declining Revenues Lead Your Rural Hospital to Ruin Preview Text: Are constant crises keeping your rural hospital from long-term success?
Hi {{Name}},
Does running your rural hospital feel like a constant uphill struggle?
When you’re constantly overwhelmed managing crisis after crisis, focusing on a long-term vision feels impossible.
But hospitals just like yours have overcome these everyday challenges to achieve lasting results.
Here are a couple of tools we’re sure you’ll find helpful in that journey:
"5 Tips to Better Connect with Your Rural Healthcare Community" guide
"2023 Rural Hospitals Industry Report" — with financial insights from all 50 states
👉 Book a call today to learn how we can help.
Best regards,
Jane Smith Chief Marketing Officer Compass Health Solutions
P.S. What’s your biggest struggle? Just hit reply and tell us in one line—what’s holding you back most?
Long Email (Prospect in funnel)
Subject Line: Stop Your Rural Hospital's Revenue Bleed (Without Band-Aid Fixes That Just Don’t Work) Preview Text: Overwhelmed by constant crises? Discover a better path forward.
Hi {{Name}},
Does running your rural hospital feel like pushing a boulder uphill?
After working with rural hospitals across 20 states for the past 15 years, we know exactly what that struggle can feel like:
Maintaining critical care lines despite declining revenues
Retaining top talent against a backdrop of employee burnout
But while you're busy putting out daily fires, unseen symptoms keep lingering beneath the surface.
The real challenge is navigating the maze of:
Medicare/Medicaid reimbursements that never quite cover costs,
complex hospital designations that could unlock vital funding, and
growing competition from big city hospitals that keep drawing your patients away.
When you’re constantly overwhelmed managing crisis after crisis, focusing on a long-term vision feels impossible.
But hospitals just like yours have overcome these everyday challenges to achieve lasting results.
Tomorrow, I’ll share how one Missouri hospital used this exact method to rebound from the brink of closure.
The story of their transformation will surprise you.
In the meantime, here are a couple of resources to help you get started:
"5 Tips to Better Connect with Your Rural Healthcare Community" guide
2023 Rural Hospitals Industry Report — financial insights from all 50 states
Consider these a thank you for inviting us into your inbox. You don’t have to keep pushing that boulder alone.
Take the first step toward turning that uphill battle into forward momentum.
👉 [Book your free consultation today.]
Here's to rebuilding your hospital's future together!
Best regards,
Jane Smith Chief Marketing Officer Compass Health Solutions
P.S. Don’t miss out on transforming your hospital’s trajectory. Click here to schedule your free consultation and add [email protected] to your contacts to keep receiving our value-driven insights.